PehniKya- Maruti Suzuki India Limited
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Please be aware that Maruti Suzuki India Ltd. (MSIL) name, brand, and reputation may periodically be misused by unauthorized persons to publish fake news articles , links, and websites. MSIL shall not be responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained in other fake websites or links in its name. While the information contained within that fake websites may be periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to date. Such websites may include links providing direct access to other internet resources including websites. Such links and websites do not constitute an endorsement by Maruti Suzuki India Limited.

The actions of these unauthorized persons are not associated with MSIL and, as such, MSIL is not responsible or held liable for the consequences ,direct or indirect loss or damage of any of these fraudulent activities such as ;launch unauthorized marketing links , fundraising, and/or investment campaigns; or engage in other fraudulent schemes, such as illicit recruitment activities, to gain money and/or collecting confidential/Personal information etc as well as to deceive, misinform, or otherwise cause harm to individuals and businesses. The use of such fake websites and/or links can link to other websites, are not under the control of Maruti Suzuki India Limited and it has no control over the nature, content, and availability of those sites.

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#PehniKya?


As per the Road Accident data revealed by the Ministry of Road Transport and Highways (MoRTH) 5,638 people who lost their lives in 2016 were not wearing seat belts. According to World Health Organization (WHO), use of seat belts, the primary restraint system, can reduce the risk of fatality by 45-60%. Meaning more lives can be saved with a simple act of buckling up.

Also, as India takes a step towards new safety regulations, more and more passenger vehicles will come equipped with airbags. With this, wearing a seat belt becomes even more critical for safety. If an occupant is not wearing a seat belt, an airbag may cause more harm in the event of a crash (Source: NHTSA).

Unfortunately, only 25% of the car occupants in India wears seat belt regularly, according to a latest research survey conducted across 17 Indian cities, commissioned by MSIL. #PehniKya is a pan-India social campaign by Maruti Suzuki to create awareness about the benefits of wearing a seat belt, attack misconceptions and negative attitudes around seat belts and persuade families to ensure seat belt usage at all times in the car. The 360-degree campaign is active across all the platforms including print, television, radio, digital and on ground events.

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